Booking tickets on-line is one of those tiresome chores of
modern life, second only to trying to phone an NHS hospital with an automatic
exhange in the list of frustrations in modern life.
How is it that with all the computer electronics available
today to make life easier, ordinary dialogue between user/customer and supplier
has been sub-contracted to geeks?
There is no way a standard website is a user-friendly way to
do business. I had one the other day where I had to fill in my address four separate
times through the process. Another one told me when I submitted my message that
I had left one of the boxes unticked. I went back to find which one only to
have all the answers I had carefully filled out over the previous ten minutes
wiped.
A current gripe is with the system to book an overnight
sleeper to Aberdeen. The website used to come up with an easy-to-use table
showing dates and prices. I could then quickly choose a date that gave best value
for money. Now I have to look laboriously through every possible day, note the
prices on a piece of paper, then come back to the cheapest deal only to find
someone else has nabbed it and the price has changed!
Then there are those websites that immediately after use
send you a questionnaire to ask you to take part in a satisfaction survey. The
most frequently asked and stupidest question is ‘would you recommend us/this
site to a friend?’ Even if I have
found the website stress free (which is rare) I always say no. Why would I talk
to my friends about a commercial website when there are so many other topics to
discuss – unless I wanted to warn them off.
Shortly I have the welcome task of booking a ticket on the
north boat back to Unst. So as not to spoil the pleasure, I’ll phone. At least
Northlink doesn’t have a huge anonymous call-centre… now there’s another
subject.
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